Federation of Indian Animal Protection Organisations
BRANDING, WEBSITE
The Project
The Federation of Indian Animal Protection Organisations (FIAPO), a coalition of over 200 animal protection groups, serves as the collective voice of India’s animal rights movement. Unfortunately, their website and branding faced significant functional challenges, hindering their fundraising efforts. To better reflect their impact and reach, they needed a fresh, revitalized identity.
Our Approach
We worked closely with FIAPO to understand which brand elements they wanted to retain while thoroughly assessing the challenges they faced. This allowed us to create a strategic plan to overcome those obstacles and strengthen their brand.
Logo Redesign
FIAPO’s previous logo faced several challenges, including poor scalability, a lack of distinctive brand elements, and colors tied to the Indian flag, which made it appear more like a government entity than an independent organization. To create a stronger visual identity, we collaborated with FIAPO to select animals that represent the breadth of their work—an elephant for wild animals, a cow for farmed animals, and a dog for companion animals. The refreshed color palette drew inspiration from the original orange but introduced warmer, bolder tones that could extend seamlessly into patterns and other brand elements.
Custom Icon Set
We created a custom icon set for FIAPO to use on their website and other materials to communicate their many areas of work.
Website Design
To resolve FIAPO’s website challenges — slow load times, security vulnerabilities, and a sub-optimal user experience — we migrated them to Squarespace. The new site features a clean, bold design that highlights their mission, makes it easy for visitors to get involved, and ensures a smooth, hassle-free donation process.
Graphic Collages
To reinforce FIAPO’s brand across their website and materials, we developed a versatile photo collage style that can be easily recreated in Canva. This allows them to effortlessly design new graphics featuring a diverse range of animals. The color palette echoes the three animals in their logo, while added greenery enhances depth and visual interest.
“We are so grateful to everyone at Violet Studios for the fabulous brand revamp and new website. We are getting rave reviews about it from everyone – from other organisations, donors, and potential employees. The team within FIAPO is incredibly proud of the logo and the colours; the branding lifts us! Please know that what you’ve done for us is not just a website, but this rebrand gives us the confidence to move forward as we rebuild and raise resources for our work. ”