Food Facts
BRANDING, WEBSITE, ILLUSTRATIONS, ANIMATIONS
The Project
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Our Approach
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Branding
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Primary Colors
Secondary Colors
Logo
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Website Design
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Visit the website →
Characters
A library of 18 unique characters was created to add a playful tone to the social media posts and liven-up the website. The fruit & veggie-based characters each express an unique emotion to go along with different aspects of fact checking, such as “cherry picking” information.
The main character and mascot of the Foodfacts brand is Orlando Orange.
We created a hand-full of different animated emotions for him to be used in different situations.
“Working with Kate and the team at Violet Studios has been an absolute pleasure. She is incredibly talented and truly nailed the brief, delivering work that far exceeded our expectations. The designs, branding, and animations were not only visually stunning but also perfectly aligned with our vision and goals. Her creativity and attention to detail resulted in fantastic work that we are proud to showcase. I would definitely recommend her to anyone looking for a professional, creative, and highly skilled designer. Thank you again for making the process so seamless and for producing such exceptional results!
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