FarmKind
BRAND EXPANSION, WEBSITE, SOCIAL MEDIA GRAPHICS
The Project
FarmKind connects compassionate people with impactful charities that are addressing the harms of factory farming to animals, people and the planet.
Our Approach
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Brand Identity
Our designs for FarmKind's website were built upon the brand foundation set by our designer Luuly. The brand is professional and sophisticated to ensure the audience’s trust, but is also warm, inviting, and approachable — to foster an emotional connection with the audience.
The concept for the logo is a cow gazing upwards at a shining star, symbolizing hope and the guidance that FarmKind offers. The arc is akin to a door or window that opens and provides a glimpse into a reformed future of farming.
Website Design
We ensured the website would echo the essence of FarmKind, which is: a kind-hearted platform for kind-hearted people that emanates a down-to-earth, supportive atmosphere, guiding users towards impactful, compassionate choices. This is reflected even in the smallest details. The typography, utilizing a modern and unique font, paired with a rich dark teal, lends an air of sophistication. This is balanced by soft earthy tones and subtle organic touches, creating an approachable yet polished look.
A critical part of FarmKind’s site is their donation module. In partnership with Vegan Hacktivists’s UI/UX Product Design Director, Vikram Singh, and an external developer, we designed the components to ensure the module was as attractive and usable as possible – all while ensuring the details of the user’s impact remained visible and convincing. We also designed several interactive sections to help communicate why users should take action for animals.
Other Graphic Elements
Custom illustrations were essential in reinforcing FarmKind’s brand personality, and making sure the website felt like a fun place to be. The friendly tone and soft textures creates positive feelings, helping the user envision a positive future where they’ve made an impact for animals, people, and planet.
““I cannot imagine where we would be without Violet Studios’ support in designing our donation platform. The fact that they genuinely understand and are committed to our mission ensured the final product truly reflected the spirit of our brief. Kate and her team were very responsive, had a ‘can-do’ attitude to challenges and showed incredible dedication to getting the design just right. They even provided proactive feedback and suggestions on platform content, subtly but significantly enhancing it. No other team could have met our needs better, even if we’d had an unlimited budget. This is an unbelievable service that more people should know about!””