The Truth Organization
LOGO, BRAND IDENTITY, DOCUMENT DESIGN
The Project
In the egg and dairy industry, billions of animals suffer. The Truth Organization shares their stories, believing truth can change hearts beyond mere appetites. They strongly advocate for ending animal product consumption, with a focus on eggs and dairy, and go beyond educating on production processes to raise awareness about their profound effects on health and the environment.
Our Approach
We worked with The Truth Organization to develop a base brand kit including a new logo, color palette, and font suite that would work well for their Strategic Plan document and future materials. We focused on chickens and cows as they are the center focus of their work, and created a visual language that is serious in tone to represent the nature of the subjects they raise awareness about.
The Logo
During the logo process, we decided it would be best to include some drama in the brand. We worked to represent how The Truth Organization sheds light on hidden subjects that are often uncomfortable. The spotlight on the chicken creates dramatic, bold shadows, representing how they are illuminating these individuals who are suffering, and raising awareness on hidden topics.
Brand Identity
We created a brand palette that is high contrast as well as sensible and trustworthy. The bold contrast best reflects the bold nature of their work, while the neutral tones help create a more traditional, long-established look that represents TTO’s history and experience working in this area for years. The fonts reflect this dichotomy as well – a modern sans-serif is paired with a more traditional serif.
Strategic Plan Design
We took the brand for a test run with the design of their highly important Strategic Plan, a document presented to donors and stakeholders. We incorporated dramatic and shadowy AI-generated charcoal art of chickens and cows throughout, as well as photos from human.cruelties to demonstrate the seriousness of the situations they are exposing and illuminating.
“Working with Violet Studios has been a game-changer for our organization. In just a few months, their expertise in logo and report design has transformed our visual identity, giving us a polished and professional appearance that boosts our confidence when presenting to funders. Beyond their design skills, what sets Violet Studios apart is their unwavering commitment – they not only listened closely to our needs but became invaluable allies in our larger mission. Always kind, quick to respond, and deeply connected to the vegan movement, Violet Studios are more than a design partner; they’re an essential part of our journey. We not only got exceptional design results but felt heard, understood, and guided throughout the entire process.
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